All Aces Services Website Redesign

All Aces have been a client for a number of years, and as a result of optimisation activities the site had grown extensively over this time, with lots of new content and the recent addition of a blog. The range of services that All Aces provided had also grown, so the old site navigation was becoming increasingly complicated.

The primary aims of the redesign were:

• To provide a fresh clean look
• To make it easier for users to find the specific services they were interested in
• To improve conversion rates by providing clearer calls to action
• To make it easier for the client to apply their own updates by incorporating a CMS (Content Management System)

Drupal was chosen as the CMS to integrate the new design into as it allowed the client the freedom and flexibility for the website to keep expanding without limitations.